08.21.06 
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informationarchiTECH is a Lafayette-based
Louisiana web design company offering a wide range of Web services including graphic design,
category management and
content management, custom applications,
navigational analysis and design, and
web promotion.
What is "web promotion?"
You could have the most flashy, cutting-edge website on the Internet, but if no one can find it, you might as well not have one at all. Many companies make the mistake of focusing their energy entirely on web design, assuming that promotion will take care of itself.
If you are looking for a
Louisiana web design company to build a website that can showcase your information, products or services, you are also going to need a Louisiana web promotion company that can ensure that your website is not lost among the thousands, or even millions of other web pages with similar offerings.
Whether you are a Louisiana company with an existing website, or simply are not satisfied with the results of your current one, the following are a few questions you should ask.
What is the purpose of my website?
There are basically two kinds of websites:
brochure web sites and
dynamic web sites.
A
brochure website is essentially a supplement to your business card. They find the address on your card or other promotional materials and go online to read your content, see images/photographs, or view Flash presentations. Successful businesses usually outgrow a brochure website after a short period of time.
A
dynamic website is an extension of your business. It should generate revenue on its own, either by procuring new business, or selling your product using an online shopping cart. While not necessary for brochure sites, a dynamic site requires web promotion in order to do its job.
Who am I trying to reach, and how am I going to reach them?
InformationarchiTECH provides web promotion for businesses across the United States. Given our location in Lafayette, however, we focus on Louisiana web promotion in order to enhance the economy and businesses of our region.
Your product or service may be similar. It may be useful to people throughout the world, however you may wish to target your particular region. There are many methods of online web promotion which allow you to target potential clients in your area, while still leaving the door open to expand beyond your regional borders.
How much do I have to spend?
If you are like most businesses in Louisiana, you do not have an unlimited budget for your web promotion campaign. You want to be sure the money you spend is put in the right place, and will continue to benefit you in the long-term.
InformationarchiTECH offers web promotion services for Louisiana businesses that will bring a short- as well as long-term returns on your investment. Utilizing techniques of search engine optimization, we will help your
Louisiana web site attain top rankings in Google for the phrases related to your products or services. As we like to say, we will make you #1, by making your website #1.
How can I be sure you will help our customer find us?
You found us didn't you?
08.03.11
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