It is a lovely thing to wake up one morning and discover that yesterday your website received ten thousand unique visitors. If your website had real estate, you would need a property as large as a stadium to contain the amount of attention you are receiving. And yet, it is all happening seemingly in the comfort of your home office, as you sit down for coffee one morning and review your website statistics on Google Analytics, or another webstats program.

The internet has in certain ways made the playing field more level. By making information, rather than capital, the primary factor in determining visibility (although we all know this is far from absolute) a cluster of individuals with a fury of ideas can quite easily compete with a large, multi-national corporation, if only in a limited scope or particular region.

The engineers at Google and other search engines are smart fellows indeed, but they have hearts as well. What they have effectively done, and what so many SEO’s have observed and shared with their clients, is found a way to write an algorithm that gives preference to the continuous production of original, creative content regarding a particular subject matter. A company of three individuals may find more creative energy to produce such content as a company of ten thousand employees who are there only for a paycheck.

If there is any secret formula to a top ranking in the search engines, it is a quite simple one: content equals traffic. If I had one thing and one thing only that I could pass on to all who wanted to strengthen their presence on the web, it would be this simple rule. A recent client who just began a basic blog website with pay per click ads quickly found that on days he wrote a blog, he made upwards of 3 times the amount he would make on days he did not write.

My impression is that the traffic fluctuations are not so much a result as Google rapidly changing its preferences in the rankings, but the organic spread of information and interest across a million invisible channels ranging from email to chat to telephone conversations. The truth is that creative thought is a rare thing indeed, and when it presents itself, attention upon it follows as naturally as night follows day.

The beauty of being found has more to do with completing this cycle of seeker and sought than it does with beating out the competition that was not, at that time, ready to be found. If the time for you to be found is now, however, then you should seize upon everything you have to rise from the ashes. The ashes could be an unchallenging job, a stagnant company, or a flailing nonprofit organization. No matter what your beginning point, informationarchitech can meet you there and assist you in finding your way up. Being found is what we are all about.

Contact us today to learn more about how informationarchiTECH can help you or your company become more findable in the growing sea of information.

This entry was posted on Sunday, August 6th, 2006 at 1:17 pm and is filed under Internet Marketing, Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.