Services

•    Information Architecture
  •    What is an information architect?
  •    How Wide is the Sea? Information Architects and SEO
  •    Information Architecture Articles
  •    Doors and Windows
•    Web Content Writing
•    Web Site Design
  •    Louisiana Web Design
  •    Louisiana Web Site Design
•    Category Management
  •    Keeping the previous structure intact
  •    Virtual Categories
  •    SEO+Categories
  •    One Single Irreducible Attribute
•    Search Engine Optimization
  •    What is SEO? (Search Engine Optimization)
  •    Choose a domain name
  •    Choosing Keywords
  •    Internal Link Structure
  •    SEO Using CSS
  •    URLs: Cleanliness is next to Google-iness.
  •    SEO: Science or Alchemy?
  •    Ascending the Pyramid: Building a successful SEO campaign
  •    Louisiana Web Promotion
•    Local Navigation
  •    Hide and Seek - The dilemma of dynamic content, load time and search engines.
•    Case Studies
  •    Antique China Website
•    Links/Resources

About Us

Informationarchitech is a Lafayette-based Louisiana web design company specializing in the art of "findability."

Having a website that looks nice can be a fantastic complement to your business, whether you provide a product, service, or simply a kind of knowledge.  The question is, how will anyone find it?

Placing your websites URL on a business card is cerainly one way, but it has obvious limitations.  No one will be able to find your website unless they have already found you (or you have found them!)  Placing your website address on business cards, signs, brochures or other company literature is a great way to complement your existing marketing materials, but it may not attract any new business.

The Internet can potentially bring thousands of new customers to your business, but only if your website is structured in such a way that it will be "findable" by anyone who is looking for you in the search engines.  InformationarchiTECH specializes in a special type of marketing called "Search Engine Optimization" (SEO).  Using a special set of techniques, we can ensure that your website appears high in the rankings whenever someone enters a search phrase relevant to your business in Yahoo, Google or MSN.

Findability does not end here, however.  Once the customer has found your website, you need to be sure you have invested an equal amount of energy in desigining the site in such a way that the particular product, service or information the customer is looking for is easily findable--say, in two clicks or less.

Informationarchitech is a Louisiana web design company specializing in these issues, and we service clients around the globe. Simply contact us to learn more about our services, and how we can help you become "findable" in the vast and ever expanding Web of information.