One major entry point through which I began learning the craft of SEO (search engine optimization) was the field of web content writing.

Web content writing is more or less a synonym for online copywriting. “Web content” refers to all of the text that appears on your website, whether informational, descriptive or persuasive in nature. In terms of SEO, however, web content writing has one important, additional feature. Namely, web content is optimized.

Web content is the single most important factor in ensuring that your website will achieve the highest rankings in search engine results for relevant key phrases. The more competitive the key phrase, the more web content writing you will need. Most search engines ascribe significant “weight” to the sheer volume of information a website contains. In addition, good web content writing will be infused with a strategic key word density. This is the optimal number of times a search term should appear in your page in proportion to the total number of words. Use a phrase too few times and the search engines will give you a low ranking; use a phrase too many times and you will be penalized as a “spammer.”

In order to make the most of your web content writing, it is a good idea to run a full analysis of highly-searched phrases which relate directly to your products, services or information. The most popular phrases should be targeted first, followed by the secondary and tertiary search phrases. (For more information about key term selection, click here.)

In an ideal situation, you would have at least one page of content on your site for every possible relevant phrase a person could enter into the search engine. In the real world, of course, you will have to make decisions according to your immediate needs and available resources. While gaining high search engine rankings through the use of web content writing is important, it would be a mistake to view this as the only purpose the content should serve. Once again, getting a potential client or other member of your target audience to your site is important. But once that person finds you, it is important to consider how the web content writing (which will then be read by a human, not a search engine) will translate into action on the part of the user.

“Action” may mean the purchase of a product, a request for services, or a change in attitude; whatever it is your web site is trying to accomplish. If you have a need for good web content writing for your site, informationarchiTECH can help. We will work closely with you to determine exactly what needs to be communicated to your audience, and do it in such a way that your website will become more “findable” in the search engine results.

We have written content for a wide range of clients, including retail, educational & service oriented companies.