Content Management Systems Support Effective Multichannel Publishing

The need to organize and manage material has never been more critical than in the digital age. The sheer amount of media produced requires effective digital asset management, or companies are at serious risk of losing track of their material. Companies and organizations involved with multichannel publication are especially vulnerable to inefficiencies, wasted time and lost resources. When you consider that a company may be publishing the same story, or variations on the same story, to multiple Web sites, blogs, mobile platforms, print and even e-readers, and then take into consideration the accompanying photos, video clips, written content or music files, it becomes easy to see why a digital assent management system makes sense.

DPCI Founder and CEO Joseph Bachana understands this new reality. As a well-known content producer himself (via his blog, writing in various trade journals and musical performances), Bachana has experienced the challenges in his own endeavors and leverages his experience when helping content publishers to implement their own digital asset management systems. Beyond keeping track of media assets, multichannel publication offers other significant challenges. An article written for a Web site will look very different than the same material written for a Smart phone or published in a magazine. The base content may be the same, but the format will vary significantly between mediums and the accompanying media will certainly change –photos will be of different size and resolution, for example, and may not be present at all in some mediums, while film clips might accompany a Web page.

Modifying content to meet the needs of different mediums can be the bane of multichannel publication, but a content management system can solve this problem. IT staff are expensive and frequently in short supply. Multichannel publication, by its very definition, involves a range of technologies and this can have the unfortunate side effect of drawing IT staff away from critical system support roles and into the task of helping to post material. Not only does this waste IT resources, but it also adds to the time needed to publish material. Allowing content creators and marketing types to take responsibility for the publication of material through content management systems takes IT staff out of the loop and allows for much faster reaction time. DPCI offers effective content management systems from leading vendors. Call toll free (800) 818-2905 or e-mail [email protected] to review asset or content management options for your company.